When it comes to borrowing money from a Hard Money Lender, one of the biggest misconceptions out there is the belief that cheaper upfront costs are the way to go. Most Fix and Flip borrowers often concentrate on cost rather than quality. Sadly, this belief often results in many of these investors being discouraged as soon as their deal falls through due to the lack of upfront disclosures from their lending partner, as they fail to provide an upfront picture of cost of the lending aspect. This is a direct result of dealing with low-quality brand names of the lending company who provide the inexpensive solution. 

What we found out from dealing with many investors is the fact that they rely on their own efforts to  choose the right lending partner and instead of doing research on their endr, the deciding factor is always the price.  The problem with this strategy is that most lending companies will provide a cheaper fee sheet to gain commitment and at the closing table will change the numbers hoping the borrower has no way out as time will be their worst adversary. Most borrowers do not realize that cheaper fees can damage their reputation and most sellers and realtors will not want to deal with them in the future due to their lack of commitment to see the deal through, even if it is the lending solution they choose that often is the problem in this overcrowded arena.

Investing time in doing research and not relying on other people's opinions will not only promote you as an investor, but it will provide a positive outcome by helping you grow your Real Estate portfolio more successfully as word of mouth spreads like wildfire and you need to understand that most of the closing fees will help you by lowering your tax revenue as they are  expense that can deducted as they are part of the cost of doing business. So next time you are in the market for a hard money lender, look no further than Katgio Inc and be sure to keep these three things in mind:

1) When it comes to standards, keep them the same across the board:

Your brand has a unique personality, which is made up of all the elements of your business. Companies spend large sums of money to integrate their brand standards into their brand including marketing materials and other products. The same standards should apply for you when choosing the right lending partner. The better known, the better it reflects your branding and the longer you stay in business.

2) Rely on us professionals do the shopping:

Our lending solutions have been created to delight our customers with their uniqueness and have served as an introduction to our brand. This is why lending solutions should be conducted by professionals like us. We always keep in mind how the loan relates to your deal as we always have in mind who the end user receiving our solutions will be. One of our priorities at Katgio is to conduct research on competitors, put aside our own taste or current trends, consider how our lending solution will be received by the target audience and how our brand will be perceived.

3) Quality services create a strong and solid image of our brand:

One of the main advantages of being a direct lender is that we usually result in being a cheaper and affordable lender in the long run when compared to other types of companies out there. It can be very tempting to save money and go for the cheapest company, but that sacrifice can be fatal if you choose a shark that turns out to be misleading just because it was  cheap. We understand that low prices make the budget more attractive, but we need to base our strategy on higher quality lending solutions. Otherwise, we become ineffective.

When you choose us, the more you borrow from us, the better the rates and terms will get as you will create a strong and solid image of your knowledge and we will know that you are of less risk to us. This is how we show you that we care about you and appreciate that you think only of us when it comes the time to fund your next flip or real estate transaction.

Give us a try and we guarantee that you will look nowhere else when it comes to hard money lending.